Billy the Kid’s Outlaw Rub

Billy the Kid's Outlaw Rub is not your average seasoning. We created this distinctive blend to bring together the bold flavors of New Mexico and the rich, complex character of Mexican mole.

By combining Hatch Green Chile with cacao powder and savory spices, we created a rub with a deep, smoky flavor and a subtle mole-inspired character. It's an unexpected combination that works beautifully on the grill and smoker.

If you love New Mexico chile but want a more traditional chile-forward flavor, try our Heavenly Hatch Red Chile Rub.

Why This Outlaw Rub Is a Game Changer

The magic happens when the ingredients meet the heat. Cocoa and brown sugar work together to create a rich, dark caramelized crust while Hatch Green Chile brings the distinctive New Mexico chile flavor.

Use it on foods cooked "low and slow" to develop a flavorful bark. For steaks and other proteins cooked quickly over high heat, keep an eye on the sugar content to help prevent scorching.

A Versatile Rub for the Pitmaster

Billy the Kid's Outlaw Rub is made for barbecue, but don't stop at the smoker. Try it on:

• Beef Brisket: Hatch Green Chile complements the rich flavor of beef.
• Pork Ribs: Cocoa and brown sugar create a delicious savory-sweet crust.
• Smoked Chicken: Adds complex flavor and a beautiful dark color.
• Roasted Root Vegetables: Try it on carrots, potatoes or other vegetables for an unexpected earthy sweetness.

Pure & Simple Ingredients

Hatch Green Chile Powder, Brown Sugar, Cacao Powder, Garlic Powder, Onion Powder, Mexican Oregano, Worcestershire Sauce Powder, Pink Salt, Black Pepper

We don't use artificial colors in our Billy the Kid's Outlaw Rub. Explore our Hatch Chile Rubs for more New Mexico-inspired flavors. We also don't use anti-caking agents, so the rub may naturally settle or compact during storage. Simply tap the pouch, give it a good shake, and sprinkle it onto your favorite foods.

Bring a little New Mexico heat and mole-inspired depth to your next barbecue with Billy the Kid's Outlaw Rub.