Sandia Spice began with a love of New Mexico chile.

Andy Hageman arrived in Albuquerque in 2008 as an award-winning hotelier, restaurateur, and author. With culinary roots in England, he quickly fell in love with New Mexico’s distinctive chile and the way it transforms everything from barbecue to everyday meals.

That passion led Andy to develop chile jams, and eventually to create the spice blends that became Sandia Spice. When producing the jams commercially proved impractical, Andy and Sue pivoted to something they could make themselves: small-batch Hatch chile spice rubs.

Today, Andy develops the recipes while Sue manages the day-to-day operations and logistics. Together, they’re bringing authentic New Mexico chile flavor to backyard cooks, grillers, and smokers — one small batch at a time.

Sandia Spice offers five distinctive rubs made with genuine Hatch chile, handcrafted in New Mexico and available for local pickup or shipping within New Mexico. We’re proud to be New Mexico True Certified.